DRAFT — FOR ATTORNEY REVIEW. This document is a starting template and is not legal advice. Replace every [bracketed] item and have qualified counsel review before publishing. Last updated: [Month Day, Year].
ListingKit helps agents stay in touch with people they know. We take deliverability and the law seriously, and so must you.
Who you may email
- Past clients and people with whom you have an existing personal or business relationship.
- Open house visitors only if they checked the box agreeing to follow-up.
- Never: purchased, rented, shared, scraped or harvested lists; people who have unsubscribed; or role addresses you have no relationship with.
What every message includes (automatically)
- Accurate “From” name (yours) and a Reply-To that reaches you.
- Your license/brokerage line and a valid physical postal address (required by the CAN-SPAM Act). ListingKit won’t send campaigns until your office address is on file.
- A one-click unsubscribe link and List-Unsubscribe headers. Opt-outs are honored immediately and permanently across your account.
Your responsibilities
- Use honest subject lines; don’t disguise marketing as personal or transactional messages.
- Don’t add unsourced statistics, home values or claims to emails.
- Respect state laws that may add requirements (for example, California’s restrictions on misleading headers and subject lines).
- Text messages (SMS) are not offered. Don’t use ListingKit data to send texts or make autodialed calls without the consent required by the TCPA.
Enforcement
We monitor bounces and complaints. We may cap volume, pause campaigns, or suspend accounts with high complaint or bounce rates. Report spam involving ListingKit to [abuse email].